From industrial paint to Cheetos and Doritos, HunterLab helps the world's biggest companies keep a close, colorful eye on the quality control of their most popular products. The color of a product has so much to do with its effectiveness that even the slightest deviation from perfect can mean failure. This is why HunterLab came to my team and I with a challenge—create an online ecosystem that not only proved why they're the industry standard, but also helped their customers educate themselves to select the best product for the job. After months of iteration and data gathering, we answered that challenge with a colorful, playful experience that cemented HunterLab as the thought-leaders of the color measurement industry. Now, users can easily find the tools they need through an intuitive product search where they simply ask, "Help me measure...?" They can also learn "why color matters" with a wealth of educational content and experiences.

My roles:
• Experience Strategy
• Information Architecture
• Interaction Design
• Visual Design & Art Direction
• Prototyping
• Documentation & Engineering Hand-off