OPEI, the Outdoor Power Equipment Institute, has been the biggest advocate for clean and safe outdoor power equipment use for over 50 years. But their online experience didn't show the public the breadth of their reach. When OPEI came to my team and I, they asked for an experience that was rich in content for members and non-members alike, while showcasing their recent rebrand. We got to work and created a portal to where people from across the power equipment industry could learn more about OPEI and the different advocacies they supported, all while diving into an experience that was smart, playful, and intuitive.

My roles:
• Interaction Design
• Visual Design & Art Direction
• Prototyping
• Documentation & Engineering Hand-off