Praxis is an ideas and engineering firm tackling some of the most important and complex challenges of our time. They compete with leading organizations such as Boeing and SpaceX for talent, and needed a dynamic new brand experience to engage their audiences. Using the X in their name as visual inspiration, we created a cinematic new brand identity that defined their mission and captured their values. Powerful visual signals, bold typography and dynamic compositions established a look that was unique, authentic and aspirational.

My roles:
• Brand Strategy
• Visual Design & Art Direction
• Copywriting